In 2025, wineries face more competition than ever—not just from neighboring vineyards, but from wine clubs, online retailers, and experiential brands. To stand out, wineries must create memorable, tactile experiences that extend beyond the tasting room. Promotional products are a powerful way to do just that. When chosen strategically, they become lasting reminders of a great visit, tools for brand visibility, and even revenue-generating merchandise.

This guide presents 25 promotional products that are ideal for tasting rooms. From custom glassware to eco-conscious accessories, each item is selected for its practicality, branding potential, and appeal to modern wine lovers.

Glassware & Drinkware

1. Custom Stemless Wine Glasses Sleek, spill-resistant, and perfect for casual tastings. Stemless glasses are popular with younger audiences and easy to brand with your logo or vineyard name.

2. Etched Crystal Wine Glasses For premium tastings or VIP events, etched crystal glasses elevate the experience. These are ideal for gifting or selling as part of a collector’s set.

3. Branded Champagne Flutes Sparkling wine deserves its own vessel. Flutes with your logo are perfect for celebratory pours and special events.

4. Insulated Wine Tumblers Great for outdoor tastings, picnics, and festivals. These keep wine at the right temperature and are often reused at home.

5. Reusable Wine Bags A must-have for wineries offering bottle sales. These eco-friendly carriers hold 2–6 bottles and showcase your brand as customers carry them into homes, parties, and events.

Wine Accessories

6. Custom Corkscrews A classic promotional item. Choose ergonomic designs with foil cutters and imprint your logo on the handle.

7. Wine Pourers & Aerators These small accessories improve the tasting experience and make excellent add-ons in gift baskets or retail displays.

8. Branded Bottle Stoppers Silicone or metal stoppers with your logo help preserve unfinished bottles and keep your brand in view.

9. Wine Glass Charms Fun and functional, these help guests identify their glasses during tastings. Include vineyard-themed designs or initials.

10. Personalized Wine Thermometers A niche but memorable item for serious wine drinkers. Include your logo on the case or dial.

Picnic & Outdoor Essentials

11. Custom Picnic Blankets Ideal for wineries with outdoor seating or lawn tastings. Choose foldable designs with carrying straps and bold branding.

12. Branded Cooler Totes These insulated bags are perfect for keeping wine chilled during outdoor events. Include compartments for glasses and snacks.

13. Logo Folding Chairs For wineries that host concerts or festivals, branded chairs offer comfort and visibility.

14. Sun Hats with Embroidered Logo Stylish and functional, these are perfect for summer tastings and vineyard tours.

15. Wine Bottle Carriers with Shoulder Straps Designed for portability, these carriers are great for guests who purchase bottles and want to enjoy them on the go.

Retail & Merchandise Staples

16. Custom Tote Bags Used for carrying purchases, brochures, or wine club materials. Choose canvas or RPET materials for sustainability.

17. Branded T-Shirts A staple for winery merchandise. Include vintage-style logos, vineyard illustrations, or clever wine quotes.

18. Logo Hoodies & Sweatshirts Ideal for cooler months and outdoor events. Offer limited-edition designs to encourage repeat visits.

19. Wine Quote Coasters Include humorous or elegant wine sayings with your logo. These are great for tasting rooms and gift shops.

20. Custom Notebooks or Journals Perfect for wine enthusiasts who take tasting notes. Include your logo on the cover and vineyard-themed page designs.

Gift & Loyalty Incentives

21. Wine Club Welcome Kits Include branded merchandise like corkscrews, glasses, and tote bags. These kits increase perceived value and reinforce loyalty.

22. Custom Gift Boxes Offer pre-packed sets with wine, accessories, and branded inserts. Ideal for holidays and corporate gifting.

23. Branded Greeting Cards Include thank-you notes, birthday cards, or seasonal messages with wine purchases. Add a handwritten touch for personalization.

24. VIP Member Pins or Badges Create a sense of exclusivity with enamel pins or badges for wine club members or frequent visitors.

25. Referral Incentive Cards Include a small branded card offering a discount or gift for referrals. Trackable and easy to distribute.

Why These Products Work

Promotional products in tasting rooms serve multiple functions:

• Enhance the experience – Items like glass charms, pourers, and picnic blankets make tastings more enjoyable.
• Extend brand visibility – Reusable items like wine bags, tumblers, and apparel travel with your guests, turning them into brand ambassadors.
• Drive revenue – Many of these products can be sold in your gift shop or bundled into wine club packages.
• Build loyalty – Thoughtful merchandise reinforces the emotional connection between your brand and your customers.

According to Crestline’s 2025 winery promotional report, wine-related merchandise is most effective when it’s useful, portable, and tied to the tasting experience. Guests are more likely to keep and reuse items that feel authentic to your brand and enhance their enjoyment of wine.

Tips for Implementation

• Start with your tasting room flow – Identify where guests linger, make purchases, or ask questions. Place merchandise accordingly.
• Bundle strategically – Offer sets (e.g., wine glass + corkscrew + tote) at a slight discount to encourage higher spend.
• Rotate seasonally – Introduce new items for spring picnics, summer festivals, fall harvests, and winter gifting.
• Use signage and storytelling – Explain the origin of your merchandise, especially if it’s locally made or sustainably sourced.
• Train staff to upsell – Equip your team with talking points and incentives to promote merchandise during tastings.

Final Thoughts

Promotional products are more than just swag—they’re extensions of your brand story. In the tasting room, they create tactile memories, spark conversations, and travel home with your guests. Whether you’re a boutique vineyard or a large-scale winery, investing in the right merchandise can elevate your customer experience and deepen brand loyalty.

Start with the essentials: custom glassware, corkscrews, custom recycled paper bags, and reusable wine bags. Then expand into seasonal kits, apparel, and outdoor accessories. With thoughtful planning and consistent branding, your tasting room can become a hub of merchandise-driven engagement.

Let me know if you’d like this adapted into a sourcing guide, CMS-ready blog post, or bundled with supplier links and packaging specs. I can also help create signage, inserts, or campaign kits tailored to your audience.

References

• Crestline. (2025). 11 Ideas: Winery Promotional Items, Merch & Wine Gift Baskets.
• VistaPrint. (2025). The 50 Best Promotional Products & Trends.
• Sockfly. (2025). Top 50 Promotional Products & Trends for 2025.
• Perfect Imprints. (2025). 2025 Promotional Products Trend Report.
• TonySourcing. (2025). 11 Top Unique Promotional Items for 2025.