Everyone loves a good laminated bag. They’re sturdy, pretty, and perfect for stashing in your car or desk for a quick trip to the grocery store. That, however, is all from the customer’s point of view. What about from your point of view as the business owner? How do laminated bags make a splash in your own business and marketing plans?
Good question(s), with some good answers. If you’re considering laminated bags but want to get the job done right, it’s time to put them to better use visually. Below, we cover a range of approaches for getting the most out of your laminated bags. Make sure to read through all of them before you order, so you can start your marketing plan right today.
Start with a Logo
Did you know that reusable bags generate, on average, 6,000 brand impressions in their lifetime? It’s true. That means that for every single bag you put out into the world, a full six thousand pairs of eyeballs will land on it.
Which in turn means that you better get it right. With a milquetoast logo that doesn’t stand out from the bag or represent your brand, you’re wasting all those hard-earned impressions. Instead, you want something that grabs the eye and makes customers want to call you down the road, once they’re looking for your product. Whether it’s a beverage, artisan food, clothing or other retail item, that means:
- Working with a professional to create a logo that represents you
- Choosing colors that represent both your brand and your product
- Matching your bags to your existing collateral so you don’t jar customers when they show up at your front door
If you’re not sure where to start, it’s definitely time to hire a pro designer. Let’s go into these in more detail below.
Choose Your Theme Colors
Remember the colors we were talking about? If you don’t have them already, it’s time to choose them now. With your logo, you can choose whatever colors you want and then print them directly onto your bag. If you choose a simple black or white logo, as many businesses choose to do, them make sure you choose a background color that is close to your branding.
Also, note that you can choose a full-color background, with crisp imagery and sharp details, if that’s your preference. Again, you might want to speak with a designer or branding expert before you settle on a final approach.
Make Sure You Match Your Other Collateral
Another reason to hire a designer is to make sure that your bags match your other collateral. Loyalty depends strongly on continuity. If your customers come to your store and find a blue and pink theme, when your bag was black and green, they’re going to wonder. It reflects directly on your ability to maintain consistency and provide a solid product, so make sure you maintain a continuous brand presence throughout all your locations and collateral.
Highlight Current Products
The great thing about reusable bags in general, and laminated bags in particular, is that they’re so easy to order. It’s also easy to move through inventory, since so many people buy and use non-disposable bags today. Therefore, whenever you run out of an order, design your new order to highlight whatever product you’re currently trying to promote. It’s a great way to make sure your customers and the world stay up to date on your current offerings.
Let Your Brand Take Center Stage
Your brand should shine through all your marketing collateral, including laminated bags. Therefore, you don’t want to hide your brand behind good design. No matter how lovely a bag pattern, you should still make sure to showcase:
- Your logo
- Your business name
- Your motto, if applicable
Don’t let them get swallowed up by a beautiful image or product. They come first.
Use the Sides
The sides of a bag are major real estate! They represent around a third of your bag space, and therefore you can’t afford to waste them. At the very least, you should choose bags that have well-made sides with strong seams. Since they’re often what’s visible when customers carry bags over their shoulders, you at least want to project quality. If you like, you can include them in your imagery by stamping sides with a name or logo.
Choose Strong Handles
Again, quality counts. Handles that rip or tear only make your whole brand look cheap, so don’t work with any bag supplier that doesn’t take pride in durable materials and sound construction. Your customers will notice, your prospects will notice, and you’ll notice the difference.
Take Advantage the Environmental Caché
Also, keep in mind that reusable bags have a major environmental vibe, which you can put to use marketing your business as Earth-friendly. We all want to work with more businesses that put ecology first, and you can bring in a significantly greater market share if you can compete on the eco-level as well. So while you shouldn’t remake your brand just to grab the environmentally conscious market, it never hurts to play up blue and green colors, insert an Earth-first motto on some of your bags, or attach a little tag explaining how long they last and how many bags they can replace.
Don’t forget that bags can serve a wide variety of purposes, too. Highlight some of these at your store or during your trade shows for fun … and to make people likelier to put your bags to use.
Buy Enough for All Your Needs
Last but certainly not least, order smart. Many people want to “try out” laminated bags, only to discover that those bags work better than they could ever have hoped … but now they’re out of stock. When customers come in looking for more, but you don’t have any to sell, you’ll wish you’d ordered a bigger number.
So what is the right number for you? Well, it depends on the kinds of customers you serve, the traffic you bring through your front door and the products you sell. If you’ve never ordered reusable bags before and aren’t sure where to start, that’s okay. Simply pick up the phone and call us at 877.334.5323 to speak to an account rep. It’s toll-free, and we’ll stay on the phone with you as long as you need to get it right.
Ready to put laminated bags to work for you? We’re ready to help, so give us a call and get started today.