You’ve decided to order custom wine bags — now you need to pick a material. The three most popular options are non-woven polypropylene, cotton canvas, and insulated. Each one serves a different purpose, hits a different price point, and sends a different message about your brand. This guide breaks down the real differences so you can choose based on how you actually sell wine, not just what looks good on a spec sheet.

The Quick Answer

That covers 80% of decisions. The rest comes down to specifics — so let’s get into them.

Non-Woven Polypropylene Wine Bags

Non-woven is the industry standard for custom promotional bags. It’s made from thermoplastic fibers bonded under heat and pressure into a smooth, lightweight fabric. It’s not woven like cotton — think of it more like a thick, durable felt. It takes a clean screen-printed logo, comes in dozens of stock colors, and costs less per unit than any other option.

When to choose non-woven: You’re a winery, liquor store, or event organizer ordering 200+ bags and you want them quickly. Your logo is relatively simple (1-3 colors). You care more about getting your brand in circulation than about premium packaging. Non-woven wine bags are the bags people grab at the tasting room, stuff in the trunk, and reuse for months without thinking about it. That’s the point.

Products: 1-Bottle Non-Woven Wine Bag, 2 Bottle Sundowner Wine Bag, 4 Bottle Great American Tote, 6 Bottle Great American Tote.

Cotton and Canvas Wine Bags

Cotton is the premium option. The natural fabric texture, the weight in your hand, the fact that it’s biodegradable and machine washable — all of this signals quality. When a customer walks out of your tasting room carrying a cotton wine bag with your logo, it looks like a gift, not a grocery sack. That perception matters when you’re selling $40 bottles.

When to choose cotton: Your wine is positioned as premium or boutique. You run a wine club and want to include a branded bag in your welcome kit or seasonal shipment. You’re assembling corporate wine gifts. You’re a specialty retailer who wants packaging that customers keep and reuse rather than toss. Cotton also has the lowest minimum of any material at 100 units — ideal for small wineries testing custom bags for the first time.

Products: 2 Bottle Heavyweight Cotton Canvas. Also browse the full cotton canvas bags category for multi-purpose cotton totes that work for wine.

Insulated Wine Bags

Insulated bags solve a specific problem: keeping wine at temperature during transport. A thermal foil or foam lining sits between the outer shell and interior, creating a barrier that slows heat transfer. Most insulated wine bags hold temperature for 2-4 hours depending on conditions. If your tasting room is in Napa, Paso Robles, Walla Walla, or anywhere that hits 85°F+ in summer, insulated bags aren’t a luxury — they’re practical.

When to choose insulated: You’re in a warm climate. Your customers drive 30+ minutes home. You sell wine at outdoor festivals or farmers markets where bottles sit in the sun. You want to protect the product you spent years making from heat damage on the ride home. Insulated bags also have a higher perceived value than non-woven — customers see the thermal lining and treat the bag as reusable rather than disposable.

Products: Insulated 1-Bottle Non-Woven Tote, Insulated 4 Bottle Wine Tote, Insulated 6 Bottle Tote Bag. Browse the full insulated bags category for additional styles.

Side-by-Side Comparison

Can You Mix Materials?

Yes, and most wineries should. A common setup is non-woven single-bottle bags for everyday tasting room sales (high volume, low cost), plus a smaller run of cotton or insulated bags for wine club members and premium purchases. This way you have a branded bag for every customer at every price point without over-investing in any single material.

With minimums as low as 100 units for cotton and 200 for non-woven, you can stock two materials for under $1,000 total and cover every use case.

Ready to Order?

Browse the full selection of custom reusable wine bags to compare styles, sizes, and materials. Request a free quote on any product page, or call 877-334-5323 to talk through your options. We’ll help you pick the right combination for your business.