Best option for volume: The Original Standard Grocery or Metro Reusable Grocery Bag in a non-woven material. Print the market name, logo, and season year. At the $0.59-$3.00 tier with a 200-unit minimum, you can outfit an entire market opening day for a modest budget.

Premium option: The Cotton Canvas Reusable Grocery for markets that want a premium, natural-material bag that matches the organic, farm-fresh positioning. 100-unit minimum. Sell at the information booth for $5-$8 or give to vendors and sponsors.

Quantity guidance: For a market with 50-100 weekly shoppers, start with 200-500 bags for the season. For a large market with 500+ weekly visitors, order 1,000-2,000 and sell or distribute them across the season.

Timing: Order 3-4 weeks before market opening day. Non-woven ships in 4-5 working days; cotton in 5-10. Build in time for proof approval.

For produce and general goods: A standard grocery-sized non-woven bag handles a typical market haul. The Metro Reusable Grocery Bag in your farm’s brand color with a one-color logo is the most cost-effective choice. 200-unit minimum.

For baked goods and small items: A smaller tote like the Solana Reusable Tote is sized right for bread, pastries, jams, and other compact products.

For premium positioning: Cotton bags signal quality. The 100% Raw All Purpose Cotton Tote or Biodegradable Standard Cotton Tote at 100-unit minimum is accessible even for small vendors. A cotton bag with your farm name feels like a gift, not packaging.

Quantity guidance: Start with 100-200 bags. Give one to every customer on your first market day and gauge reaction. Most vendors reorder within 2-3 months as they see the bags circulating.

Give away: Best for building awareness quickly. Every bag you hand out is a marketing piece in circulation. The cost is absorbed into your marketing budget. At $0.59-$3.00 per non-woven bag, giving away 200 bags costs $118-$600 — comparable to a single print ad or a week of social media promotion, with far more lasting impact.

Sell at your booth: Price at $1.50-$3.00 for non-woven, $5-$8 for cotton. You cover your costs while customers self-select into carrying your brand. People who pay for a bag use it more deliberately.

Include with purchase: “Spend $25, get a free market bag.” This drives average transaction size and ensures the bag goes to your best customers — the ones most likely to come back.

Keep artwork simple. A farm name, a simple icon (barn, produce, sun), and a website or social handle is all you need. One-color printing on a colored bag looks clean and professional.

Include the market name or location. “Smith Family Farm — Hillcrest Farmers Market” tells everyone exactly where to find you. This is more useful than a generic tagline.

Choose earthy colors. Green, brown, natural (tan), and burgundy all read as farm-appropriate. Avoid neon or corporate blue unless that’s genuinely your brand.

Print both sides. Logo and farm name on the front, website and social handles on the back. Or your logo on one side and the market’s logo on the other (coordinate with the market organizer for co-branding).