How to Choose Custom Wine Bags for Your Winery

If you run a tasting room, wine club, or retail operation, the bag your customers carry wine home in is part of your brand. A flimsy paper sack says nothing. A custom reusable wine bag with your label on it travels to dinner parties, farmers markets, grocery stores, and vacations — putting your winery in front of people who’ve never visited. This guide walks you through the key decisions: material, bottle count, printing, insulation, and budget — so you can pick the right custom wine bag for your winery without overcomplicating it.

Start With How You Sell Wine

The right bag depends on how your customers buy. A tasting room that sells bottles one at a time needs a different bag than a wine club shipping six-packs quarterly. Think about your most common transaction before you think about materials or printing.

Single bottle sales — Most tasting room purchases are 1-2 bottles. The 1-Bottle Non-Woven Wine Bag is the workhorse here. Low cost, 200-unit minimum, available in 15+ colors. Hand one to every customer who buys a bottle.

Multi-bottle purchases — If your average sale is 3+ bottles or you offer case discounts, you need a larger bag. The 4 Bottle Great American Tote and 6 Bottle Great American Tote have sewn-in dividers that protect bottles during transport. The 6-bottle version doubles as a reusable wine carrier customers bring back on repeat visits.

Wine club shipments — If you ship wine to members, you need a bag that adds perceived value to the unboxing. Cotton and insulated bags feel like a gift, not packaging. Include a branded bag in your welcome kit or seasonal shipment and members will use it for months.

Events and festivals — Wine festivals, charity auctions, and pop-up tastings need high-volume bags at the lowest cost. Non-woven single-bottle bags at the $0.59-$3.00 tier are the move. Order 10-15% more than your expected attendance.

Choosing a Material

Every material has a tradeoff between cost, perceived quality, print capability, and durability. Here’s how they stack up for wineries specifically.

Non-Woven Polypropylene

The most popular material for custom wine bags and the most affordable. Non-woven is a spunbond polypropylene fabric — lightweight, tear-resistant, and recyclable. It takes a clean screen-printed logo in 1-4 spot colors. Most non-woven wine bags start at a 200-unit minimum and ship in 4-5 working days.

Best for: tasting room giveaways, high-volume events, everyday retail bags where you want your logo out there at the lowest per-unit cost.

Products to look at: 1-Bottle Non-Woven Wine Bag, 2 Bottle Sundowner Wine Bag, 4 Bottle Great American Tote, 6 Bottle Great American Tote.

Cotton and Canvas

Premium, natural, biodegradable. Cotton wine bags feel substantial in the hand and signal quality — which matters when your bottles are $30+. Machine washable, so customers reuse them for years. Screen printing on cotton is crisp and holds up through hundreds of washes. Minimums start at 100 units.

Best for: wine clubs, premium tasting rooms, gift packaging, corporate wine gifts where the bag itself needs to feel like part of the product.

Products to look at: 2 Bottle Heavyweight Cotton Canvas.

Insulated

Thermal-lined bags that keep wine at temperature during transport. Critical if your tasting room is in a warm climate or if customers are driving 30+ minutes home. Insulated wine bags have a foil or foam lining between the outer shell and interior, keeping bottles cool for 2-4 hours. Most include sewn-in dividers and a zippered or Velcro closure.

Best for: summer tastings, warm-climate wineries, wine club pickups, any situation where temperature matters between the tasting room and the customer’s refrigerator.

Products to look at: Insulated 1-Bottle Non-Woven Tote, Insulated 4 Bottle Wine Tote, Insulated 6 Bottle Tote Bag. Browse the full insulated bags category for more options.

Laminated

The premium option. Laminated bags have a glossy or matte film over woven polypropylene, supporting full-color CMYK printing edge to edge on every panel. No imprint area restrictions — your vineyard photography, label art, or full branding can wrap the entire bag. The tradeoff is a 2,500-unit minimum and 60-90 day production time.

Best for: established wineries with high volume, retail brands that want a bag that looks like a product itself, wineries with complex artwork or photography-based branding that can’t be reproduced with screen printing.

Products to look at: Double Delight Laminated Bag (tall format, designed for bottles). Browse the full laminated bags category for more options.

Printing: What Can You Put on a Wine Bag?

Your printing options depend on the material you choose.

Screen printing (non-woven, cotton, insulated) — 1-4 spot colors on a defined imprint area. Works well for logos, wordmarks, and simple designs. The industry standard for custom wine bags. Most wineries print their logo on one side and their website/phone number on the other.

Full-color CMYK (laminated only) — Photographic quality, edge-to-edge, no color limitations. If your brand identity relies on vineyard photography, watercolor label art, or detailed illustrations, laminated is the only material that reproduces it faithfully.

Free proof — Every order includes a free digital proof for your approval before production. You see exactly what the finished bag will look like before committing.

How Many Should You Order?

This depends on your sales volume and how you plan to use the bags.

Small tasting room (under 5,000 visitors/year): Start with 200-500 single-bottle bags. At the $0.59-$3.00 tier, this is a modest investment that puts your brand in customers’ hands immediately.

Mid-size winery (5,000-20,000 visitors/year): Order 1,000-2,500 bags across 2 sizes — single-bottle for everyday sales and a 4 or 6-bottle tote for larger purchases and club members. Consider a cotton option for wine club welcome kits.

Large operation (20,000+ visitors/year): You’re in the range where laminated bags make financial sense. A 2,500-unit order of fully custom laminated bags gives you a premium branded product at scale. Supplement with non-woven bags for high-volume events and tastings.

What It Costs

Wine bag pricing depends on material, size, quantity, and printing. Here are the general ranges from our wine bags price guide:

$0.59–$3.00 — Non-woven wine bags (1-6 bottles), high volume
$3.01–$7.00 — Insulated wine bags, cotton wine totes, jute wine bags
$7.01–$15.00 — Premium cotton, larger insulated bags, specialty styles
$15.01+ — Laminated custom builds, fully custom from scratch

All quotes include one-color imprint. Multi-color and full-color printing may adjust pricing. Request a quote on any product page for exact pricing on your quantity.

The ROI Calculation

A custom wine bag at $1.50 per unit that gets reused 50 times generates roughly 3,000 brand impressions per bag (according to the PPAI study on promotional products). Compare that to a Google ad click at $2-5 that generates one visit. For wineries that depend on repeat visitors, word of mouth, and local brand recognition, a reusable wine bag is one of the highest-ROI marketing investments you can make.

The bags also replace paper or plastic packaging you’re already paying for. If you’re currently buying plain paper wine bags at $0.15-0.30 each, the incremental cost to upgrade to a branded reusable bag is smaller than it looks — especially when you factor in the marketing value.

Next Steps

Browse our full selection of custom reusable wine bags to see every style, material, and bottle count we offer. Request a free quote on any product page, or call us at 877-334-5323 to talk through your options. We’ll help you pick the right bag, set up your artwork, and get a free proof for your approval before production.