How Breweries and Taprooms Use Custom Growler Bags

Posted on February 23, 2026 | Last Updated On: February 25th, 2026 by

Most of our wine and bottle bag category was designed for wine — but breweries and taprooms are some of our fastest-growing customers. Growlers, crowlers, canned four-packs, and bomber bottles all need packaging that protects the product and promotes the brand. A custom bag with your brewery logo turns every taproom purchase into a walking advertisement at the farmer’s market, the neighborhood barbecue, or the office fridge.

Growler Bags

A standard 64oz growler is tall, heavy, and awkward to carry without a bag. It also needs insulation — a warm growler is a flat growler. Insulated growler bags solve both problems.

For 64oz growlers: The Insulated 2-Growler Bag holds two standard growlers with thermal lining, padded sides, and a reinforced handle. The insulation keeps beer cold for 2-4 hours — enough to get it home without losing carbonation to heat.

For single growlers: The Insulated 1-Bottle Tote fits a single growler and works for breweries where most customers grab one fill at a time.

Why insulated matters for beer: Heat kills carbonation and accelerates oxidation. A customer who drives 30 minutes home in summer without insulation is tasting a different beer than what you poured. An insulated bag protects your product and your reputation.

Multi-Bottle Beer Totes

Breweries that sell bottles, canned four-packs, or mixed packs need a multi-bottle tote with dividers to prevent breakage.

4-bottle: The 4 Bottle Great American Tote has sewn-in dividers sized for standard wine and beer bottles. At the $0.59-$3.00 tier with a 200-unit minimum, it’s the most cost-effective option for brewery retail. Customers reuse these for months — bringing them back for refills is part of the brewery experience.

6-bottle: The 6 Bottle Great American Tote handles a full six-pack of bottles or a mix of bombers and standards. Popular with craft beer shops and taprooms that sell mixed packs.

Insulated multi-bottle: The Insulated 4 Bottle Wine Tote and Insulated 6 Bottle Tote Bag add thermal lining to the multi-bottle format. The price is higher but the temperature protection is worth it for breweries in warm climates.

Single-Bottle Bags for Bombers and Crowlers

22oz bombers and 32oz crowlers fit perfectly in standard single-bottle wine bags. The 1-Bottle Non-Woven Wine Bag is the simplest, cheapest option — print your logo, hand one to every customer who buys a bottle. At the $0.59-$3.00 range and 200-unit minimum, it’s a negligible cost that keeps your brand circulating.

How Breweries Use Custom Bags

Taproom retail: Replace paper bags at the counter with branded reusable bags. Customers associate the bag with the experience and bring it back on repeat visits.

Beer club / mug club: Include a branded bag in your membership kit. Members carry it everywhere — to the taproom, the grocery store, weekend trips. It’s wearable merch without the merch pricing.

Festivals and beer events: High-volume non-woven bags for attendees. Print the event name and your logo. Every person walking the festival grounds with your bag is advertising to hundreds of other attendees.

Can releases and limited drops: For hyped releases, a custom bag adds to the experience. Customers post photos of their haul on social media — the bag is in every photo.

Delivery and pickup: If you offer delivery or curbside pickup, an insulated bag keeps the product cold and gives the customer something branded and reusable instead of a cardboard box.

Printing for Breweries

Brewery branding tends to be bolder and more graphic than winery branding. A few tips:

Go big with your logo. Screen printing supports up to 4 spot colors. Use the full imprint area. Brewery logos are often designed to be seen from across a room — the bag should match.

Match the bag color to your brand. Non-woven bags come in 15-25+ colors. If your brand is black and gold, choose a black bag with gold ink. If it’s green and white, match it. The bag color is part of the design.

Print both sides. Logo on the front, website or social handle on the back. Or logo on one side, a flagship beer name on the other.

Consider a laminated bag for complex artwork. If your label art involves illustrations, gradients, or photography, laminated bags support full-color CMYK edge-to-edge printing. Minimum 2,500 units, 60-90 day lead time.

Ready to Order?

Browse our wine and bottle bags and insulated bags to see every style and size that works for breweries. Request a free quote on any product page, or call 877-334-5323 to talk through your options. We work with breweries and taprooms across the country and can help you pick the right bag for your setup.

You have 0 item(s) in your quote.
Your Quote can have up to 5 items.

Submit Quote Now