Specifications

Material: 238 GSM total — non-woven polypropylene outer shell + insulated polyester fiber + coated thermal film interior
Dimensions: 12″ W x 8″ D x 13″ H
Closure: Square zippered top
Bottom: Poly board inserts included
Handles: 22″ reinforced handles
Print Method: Screen print, price includes 1 color, 1 side. Additional locations available
Imprint Area: 4″ W x 5″ H on front and/or back; 4″ W x 5″ H per gusset
Colors: Red, Royal Blue, Black, Maui Blue
Minimum Order: 100 units
Production Time: Approximately 5 working days, or 1-4 days rush
Compliance: CPSIA, Prop 65

What Sets the Square Cooler Bag Apart

Square zippered top: The defining feature. Most insulated grocery bags use a standard rectangular zipper opening. The square zipper on this bag opens the entire top of the bag — making it easy to load groceries from above, see contents clearly, and reach items at the bottom without unpacking. When closed, the flat square top creates a sealed insulated chamber with no gaps for cold air to escape.

238 GSM three-layer construction: The same premium multi-layer build used in our Therm-O-Tote — non-woven exterior, insulated polyester fiber middle layer, and coated thermal film interior. This sandwich construction provides genuine thermal insulation, not just a reflective liner. The polyester fiber layer traps air and slows heat transfer, while the thermal film reflects radiant heat. Combined performance: 2-4 hours of effective temperature maintenance depending on conditions and ice pack usage.

Poly board inserts: Included — not an add-on. The rigid bottom inserts keep the bag standing upright and flat-bottomed at all times. Heavy items like canned goods and bottles distribute weight evenly across the base rather than sagging the center seam. This prevents the bottom-out failure that cheaper insulated bags experience under heavy loads.

Four printable surfaces: Front (4″ x 5″), back (4″ x 5″), and both side gussets (4″ x 5″ each). Most insulated bags offer one or two print locations. Four surfaces mean your branding is visible from every direction — in a shopping cart, at a checkout counter, in a car trunk, and as the bag is carried through a parking lot.

100-unit minimum / 5-day turnaround: The most accessible entry point for a premium insulated grocery bag. Small businesses, test orders, and time-sensitive campaigns can get 238 GSM insulated bags without committing to large minimums or long lead times.

Ideal For

Grocery stores and supermarkets — the premium insulated checkout bag. Sell for $5.99-$9.99 or bundle with a cold-item purchase threshold. The square zipper top and poly board inserts give this bag a quality feel that justifies a retail price. Browse our full insulated bags collection for additional options at different price points
Meal kit and food delivery — the 238 GSM insulation and square zipper maintain safe temperatures through extended delivery windows. The structured shape keeps containers flat and stable during transport. Browse our food and restaurant bags for additional delivery options
Farmers markets and specialty food — vendors selling cheese, charcuterie, frozen items, and prepared foods offer insulated bags that keep products at temperature from stall to customer’s home
Corporate wellness programs — branded insulated grocery bags for healthy eating initiatives, meal prep campaigns, and employee appreciation gifts. The four-surface printing maximizes brand visibility
Catering and food service — transport prepared food in a branded, insulated, safety-certified bag. The square zipper provides easy loading access for stacked containers
Trade shows and premium giveaways — a high-perceived-value giveaway that attendees keep and use weekly. The insulated function and structured construction differentiate it from standard poly totes. Browse our trade show bags for additional event options